Managing the rebrand of all 5 ABC platforms into a single branded house meant creating a design system that represented each plaform on their own but also as part of the ABC group. My responsibilities at ABC extended beyond rebranding to encompass events, web design, digital marketing, social media, video production, and illustrating specific software features.
https://youtu.be/Aft-VVms3I4 Steering the LloydsPharmacy design team, I introduced a fresh aesthetic to their social platforms, enhancing engagement with more compelling content. Pioneering…