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From Tech Start-up to Global Enterprise I joined Glofox as the only designer, working for a tech startup focused on gym software…

Formula E Season 4 Poster Campaign  As lead designer for Formula E, a global championship racing 100% electric cars. I personally put…

An Interactive Visitor Space The E-Village is the hub of innovation at every Formula E event. Each zone houses it’s own theme…

Managing the rebrand of all 5 ABC platforms into a single branded house meant creating a design system that represented each plaform…

A selection of animated assets designed for Superdrug’s in-store POS screens and social media channels.   

https://youtu.be/Aft-VVms3I4 Steering the LloydsPharmacy design team, I introduced a fresh aesthetic to their social platforms, enhancing engagement with more compelling content. Pioneering…

https://youtu.be/3AHMTqY4NMU   Spiceworks software provides users with valuable business insights and information on emerging trends in the tech market. One of the…

Pop-Up Events on a Global Scale As a member of the global events team, I was responsible for managing, designing, and delivering…

A Brand for Universal Autonomy Oxbotica, an autonomous vehicle company headquartered in Oxfordshire, was in its startup phase without any established branding.…

A selection of poster designs to promote club events in London and Bristol

Working as part of Mr B & Friend’s digital team tasked with creating a social media campaign to encourage students to share…

From Tech Start-up to Global Enterprise

I joined Glofox as the only designer, working for a tech startup focused on gym software for boutique fitness. During my two-year tenure, we were acquired by a US-based company, which transformed our startup into a global fitness platform serving various types of fitness businesses.

As part of rebranding Glofox to ABC Fitness, I developed a fresh brand identity incorporating five sub-brands. I also established a style for explaining intricate software features, revamped social media content, and created promotional animations and customer testimonial videos for large-scale events.

    • New Brand Identity
    • Animated Advertisements for Social
    • Customer Video Testimonials
    • Web Page Layouts
    • App and In Platform Software Mockups