Brand, campaign and events.
Nobody buys glasses they cannot try on. Eagle had to be tried on in a browser tab, on a phone, with no app to install.
Six products bought by one company were still selling against each other. The job was to make them read as a single business without throwing away the equity in any of their names.
VIVERSE encouraged staff to build their own original games and experiences that could be hosted on their free-to-play platform.
