Brand, campaign and events.
Three pieces, each taken end to end.
Nobody buys glasses they cannot try on. Eagle had to be tried on in a browser tab, on a phone, with no app to install.
Six products bought by one company were still selling against each other. The job was to make them read as a single business without throwing away the equity in any of their names.
Eagle was not a one-off. These are solo builds, made on the same four-to-six week cycles, all playable in a browser tab.
