From Tech Start-up to Global Enterprise
I joined Glofox as the only designer, working for a tech startup focused on gym software for boutique fitness. During my two-year tenure, we were acquired by a US-based company, which transformed our startup into a global fitness platform serving various types of fitness businesses.
As part of rebranding Glofox to ABC Fitness, I developed a fresh brand identity incorporating five sub-brands. I also established a style for explaining intricate software features, revamped social media content, and created promotional animations and customer testimonial videos for large-scale events.
- New Brand Identity
- Animated Advertisements for Social
- Customer Video Testimonials
- Web Page Layouts
- App and In Platform Software Mockups