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Glofox

Art Direction, Branding, Design & Frontend, Digital, Events, Featured

From Tech Start-up to Global Enterprise I joined Glofox as the only designer, working for a tech startup focused on gym software…

Formula E Season 4

Art Direction, Branding, Digital, Events, Featured, Illustrations, Motion Graphics

Formula E Season 4 Poster Campaign  As lead designer for Formula E, a global championship racing 100% electric cars. I personally put…

E-VILLAGE

Art Direction, Branding, Digital, Events, Featured, Isometric

An Interactive Visitor Space The E-Village is the hub of innovation at every Formula E event. Each zone houses it’s own theme…

Formula E Brand

Art Direction, Branding, Digital, Events, Featured

Pop-Up Events on a Global Scale As a member of the global events team, I was responsible for managing, designing, and delivering…

TIG Brand

Art Direction, Branding, Digital, Events, Featured, Isometric

From Tech Start-up to Global Enterprise

I joined Glofox as the only designer, working for a tech startup focused on gym software for boutique fitness. During my two-year tenure, we were acquired by a US-based company, which transformed our startup into a global fitness platform serving various types of fitness businesses.

As part of rebranding Glofox to ABC Fitness, I developed a fresh brand identity incorporating five sub-brands. I also established a style for explaining intricate software features, revamped social media content, and created promotional animations and customer testimonial videos for large-scale events.

    • New Brand Identity
    • Animated Advertisements for Social
    • Customer Video Testimonials
    • Web Page Layouts
    • App and In Platform Software Mockups

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