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Glofox

Art Direction, Branding, Design & Frontend, Digital, Events, Featured

From Tech Start-up to Global Enterprise I joined Glofox as the only designer, working for a tech startup focused on gym software…

From Tech Start-up to Global Enterprise

I joined Glofox as the only designer, working for a tech startup focused on gym software for boutique fitness. During my two-year tenure, we were acquired by a US-based company, which transformed our startup into a global fitness platform serving various types of fitness businesses.

As part of rebranding Glofox to ABC Fitness, I developed a fresh brand identity incorporating five sub-brands. I also established a style for explaining intricate software features, revamped social media content, and created promotional animations and customer testimonial videos for large-scale events.

    • New Brand Identity
    • Animated Advertisements for Social
    • Customer Video Testimonials
    • Web Page Layouts
    • App and In Platform Software Mockups

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